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Airport and Aviation Services (Sri Lanka) Limited attended the Routes Asia Forum 2019 held on 10-12 March 2019 at Cebu, Philippines

March 10, 2019

Routes Forum is a unique forum where all airlines and Airports across the world meet under one roof for networking through scheduled one-to-one meetings. The Routes events have been at the forefront of international air route development for over 24 years, firmly establishing Routes as the world’s market leader, attracting over 300 airlines for forums. This gives the opportunity to meet more than 200 airlines, 30 Tourism Authorities, 200 airports’ senior decision makers, network with key targets and gain insight from industry experts.

Routes Asia Forum is the only route development event dedicated to the region. During these meetings, airport representatives can present business proposals to attract potential airlines to their respective Airport(s), whereas airlines look for profitable new destinations to be added to their Routes Network.
Airlines normally take a few years of deep study and negotiations, gradually upgrading the prospects of operating to an Airport, before finally deciding favorably to commence operations to such an airport.

Air transport is one of the most powerful means of regional economic development. The economic impact of air services is vast and the industry supports 3.5 percent of the world’s GDP, generating 9.9 million direct jobs within air transport. Route development is essential for airports and destinations because the economic impact of new air services is immense. B2B marketing to airlines is the most efficient form of air service development. Routes events provide efficient platforms for airlines,airports and tourism authorities to negotiate the viability of new and performance of existing air services.

Routes Asia brings together leading airlines, airports and tourism authorities to explore air routes within the entire Asia Pacific region. Over the last three days, Brisbane Airport Corporation, Brisbane Marketing, Tourism Australia and Tourism and Events Queensland have been hosting Routes Asia 2018. The event in the Brisbane Convention & Exhibition Centre has attracted 950 delegates, including 96 airlines, 146 airports and 23 destinations.

This year for the second time Philippine Department of Tourism brought Routes Asia to the Philippines after successfully hosting the 2016 event in Manila. 

Routes Asia Marketing Awards

Brisbane Airport (BNE) has been named the overall winner at the annual Routes Asia Marketing Awards after earlier winning the over 20 Million Passengers category.The airport was recognised for taking a sophisticated analysis-driven and creative partnership approach to its marketing, including offering significant support for airlines’ growing capacity, frequency, or gauging aircraft and an event TV campaign featuring Catriona Rowntree, a well-known Australian TV host and travel reporter. The annual Routes Asia Marketing Awards took place at the Radisson Blue Hotel, in the heart of the City of Cebu, Philippines.

This time, Airport and Aviation Services (Sri Lanka) (AASL) was able to have one to one business meetings with the potential airlines to promote our airports in Sri Lanka as their destinations along with the growth in the tourism industry. The Head of Airport Management, Mr. H S Hettiarachchi and the Marketing Manager, Mr.Sumith de Silva attended the forum representing the AASL. At this regional forum, AASL was able to have highly successful one to one meetings with 15 airlines, Tourism Australia and the top representatives from the World Routes. As a result of these successful meetings at the Routes Asia, AASL expects to develop its connectivity in the region contributing to the growing Asian aviation industry.